Carlsberg Group Export, License & Urban Development

Concept Innovation Manager at Carlsberg

Short description

At Carlsberg we want to challenge the status quo within the beer industry. To do this we need to act differently. Another green bottle on the shelf just won’t do. To us, innovation is much more than outstanding brews and attractive packaging – it is the synergy between technical possibilities, operational excellence and customer/consumer value.

Do you strive in an environment of Open Innovation, rapid prototyping and building MVPs? If yes, we can give you the unique possibility of being the forerunner of concept innovation at Carlsberg’s business unit for Export, License & Urban Development (ELUD). We are looking for an experienced Concept Innovation Manager who can take us to the next level in the areas of concept innovation and innovation pipeline management. 

We offer

As the Concept Innovation Manager you will be managing our concept innovation pipeline and leading the development of the most promising ideas - from ideation to MVP. Your position will be at management level. You will play a key role in making sure innovation is at the top of our minds, and that we keep striving towards getting better while keeping a realistic sense of what is possible. You will have the responsibility for establishing the structures needed to drive innovation, developing concepts and act as a key account for other Carlsberg markets whenever they implement our proven concepts. You will be the owner, facilitator and developer of concept innovation in ELUD.

Key responsibilities

  • Design, drive and facilitate the concept innovation pipeline, processes and tools
  • Manage ideation sprints on a rapid turn to go quickly from ideation through concepts, prototypes and business cases to pitching plans to management for investment and funding
  • Post funding drive development according to set project plans
  • Act as a key account for other Carlsberg markets wanting to implement tested and proven concepts.
  • Train/facilitate training of key stakeholders in managing concept innovation
  • Drive and build a culture that encourages, enables and ensures innovation within the business unit

Who we are looking for

We are looking for an engaged and experienced innovation manager that is able to carefully mange a project portfolio while handling a number of different stakeholders. The person should possess the following qualifications, competences and educational background;


  • Entrepreneurial, go-get mentality
  • Ability and desire to challenge the status quo. Be driven and self-directed
  • Triggered by creating things from scratch & comfortable working in an ambiguous and fast paced environment
  • Analytical and structured
  • Tech savvy


  • Strong Business development / project management competences
  • Proven stakeholder management skills
  • Solid commercial understanding and business acumen, expertise building business cases
  • Excellent communication and networking skills
  • Understanding of user-centered design; experience designing user interfaces, prototyping, and creating wire frames and mock ups
  • Leading and facilitating workshops across cross-functional disciplines
  • Idea management and tool understanding
  • Experience working in a start-up or new ventures environment a plus


  • Education: B Sc. or M Sc. degree within Business Management, Creative design, Entrepreneurship, Innovation management, or similar relevant experience
  • Language: English mandatory, Spanish an advantage
  • Experience from a similar role in one or more areas of innovation, idea management, business incubation and organisational change, preferably 5-8 years
  • Travelling days: Candidate expected to travel  30-40 days per year

In case you have any questions regarding the position, please contact Director, Urban Development, Jesper Egholm on +45 6162 7216 or

Application deadline: 13/08/2017
Working hours: Full-time
Working days: Day
Location: Copenhagen
Jesper Egholm
Telephone: +45 61627216
Company homepage:
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Carlsberg Export, License and Urban Development (EL&UD) is the company in Carlsberg Group responsible for export and license business in all markets, where Carlsberg does not have a brewery. Together with local license and import partners, we sell approximately 3 billion bottles of beer & cider in 100 markets globally.